What’s Your Story? People Get Ready!


March 19, 2021

Like many small businesses across the country, a socially-conscious bookstore in New Haven has employed some creative strategies to stay afloat after the pandemic forced its doors to close, National Public Radio reported.

Delores Williams and Lauren Anderson are the co-founders of People Get Ready (PGR), which focuses on works by authors from underrepresented groups, including people of color and authors who are LGBTQ+, multilingual and/or Indigenous.

When the pandemic hit last March, Williams and Anderson found new ways to serve their community. Among other strategies, they’ve offered virtual read-alouds, upgraded their online store, and even have delivered books locally for free. The two say that books have provided their customers with comfort, growth and connection in a time that has forced us to be apart.

“The most important lesson we have learned is that we can’t go wrong if we stick to our founding mission, listen to what our neighbors tell us they need from us, and extend grace to one another as we figure out what it means to nurture an emerging business in these times,” Williams and Anderson write.

For more info, contact PGR at
119 Whalley Ave., New Haven, CT  06511
(203) 954-6678

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